النشرة الإخبارية
Practical notes on building and scaling digital businesses in MENA — delivered with respect for your inbox.
الأرشيف
Placeholder archive — link each edition when your CMS or ESP is connected.
Scaling DTC in MENA: Q1 playbook
Fulfillment, pricing, and retention levers we are watching this quarter.
Email flows that still print in 2026
Welcome, win-back, and post-purchase sequences with real benchmarks.
Creator-led growth without burning margin
Structuring partnerships, UGC briefs, and attribution that finance trusts.
Checkout friction audit (15-minute version)
A practical pass to recover abandoned carts before you redesign the store.
Inventory and cash: the operator’s cheat sheet
How lean teams align purchasing, marketing spikes, and runway.
What changed in paid social targeting
Signal loss, creative testing, and where to reallocate spend first.